Announcing
The Application Edge EliteFor 9th, 10th & 11th Graders
The Ones Who GOT IN Stood Clearly Apart From Their 50,000 Competitors...Between the Lines
By the time your kid meets their guidance counselor in 11th grade, their Common App is already 70% written. Most families don't realize this until it's too late.
Andy leading a previous Bootcamp.
Here's what nobody tells parents at those 11th-grade orientation nights:
By the time your kid is a rising senior, the most important parts of their application are already written.
Not the essay. Not the activities list. The decisions that got them there:
The families who got kids into top 30 schools aren't smarter or better connected than you.
They just started earlier. They treated 9th, 10th, and 11th grade as preparation for the admissions game. Not as filler years before the "real" work starts.
That's the gap Application Edge Elite closes. For families who don't want to find out in November of senior year that the game was over months before it began.
Online, year-round college admissions coaching for 9th, 10th, and 11th graders. Built to run 1, 2, or 3 years depending on when your kid starts. And to deliver them into senior year with a plan, a list, and a strategy to STAND OUT against the competition that nobody else has.
We work with families across a wide range of situations and budgets. Here's where Application Edge Elite sits relative to our other programs. And who each one is for.
| Program | Investment | Best For | Format |
|---|---|---|---|
| Financial Aid Warrior | $3,495 | Families who need help navigating the financial aid process (FAFSA, CSS Profile, award negotiation, merit positioning) without full admissions coaching. | 1:1 Consulting with Pearl Lockwood |
| Application Edge EliteTHIS PAGE | $6,997 – $8,997 | Proactive families who want the best VALUE in the ladder: full system, hybrid small-group + 1:1, structured calendar | Online · Small-Group + Hybrid 1:1 |
| Private 1:1 Advising | $13,995 | Families who want a dedicated senior advisor and full individualized coaching | Full 1:1 with Senior Advisor |
| Private Client (Andy) | $34,995+ | Families who want Andy personally quarterbacking the entire admissions strategy | Direct with Andy |
Application Edge Elite runs 1, 2, or 3 years depending on when you enroll. Every path ends at the same place: the College Application Edge Bootcamp that transforms a blank application into a polished, persuasive application that gets him invited past the velvet rope.
Starting in 10th or 11th grade? You don't skip the earlier material. Foundation work from prior years gets compressed into your onboarding phase, then your kid moves into their current-year strategy on schedule. Every Application Edge Elite family covers the full curriculum. Earlier starters just have more runway with each piece.
The College Application Edge Bootcamp. Essays drafted. Common App submitted before most peers have started. College list locked. Done right, done early.
| What You Get | Annual Value |
|---|---|
| 1:1 Private Fast Start Strategy Call: 45-min kickoff with custom positioning audit | $497 |
| 10 Monthly Client-Only Webinars: strategy sessions mapped to the admissions calendar | $2,970 |
| Live Q&A At Every Webinar. Your burning questions, answered in real time | Included |
| Biweekly Office Hours: Wednesdays 4:30–6:30 PM ET, drop in anytime | $2,400 |
| Quarterly 1:1 Check-Ins with your assigned Lockwood advisor (up to 4/year) | $1,980 |
| Unlimited Email Support: 1-2 business day response | $1,200 |
| The Application Edge Vault: recorded trainings, sample essays, AO interviews | $997 |
| College Application Edge Bootcamp (online and live, in-person in the office). The full program we sell for $3,495 on its own | $3,495 |
| 1:1 Financial Aid Planning Session with Pearl Lockwood | $997 |
Application Edge Elite uses the same Lockwood Methodology, the same calendar, and the same standards as our private 1:1 advising programs. What's different is how it's delivered. Application Edge Elite is a HYBRID: a deliberate mix of small-group coaching and scheduled 1:1 attention across the year, all delivered online so your kid can join from anywhere. Pound for pound, Application Edge Elite is the best VALUE in the Lockwood Ladder.
The single biggest source of stress for parents of college-bound kids is the feeling that they're missing something. That other families know things they don't. That the window is closing on something important but nobody is telling them anything.
The client-only monthly webinars exist to make sure you NEVER have to wonder what you should be doing. Every month, we pull you in and tell you exactly what your kid should be working on, what's coming up, and what to ignore. You will never wonder if you're behind again.
| Month | Topic |
|---|---|
| September | The Year Ahead: What Admissions Officers Are Actually Looking For This Cycle |
| October | Course Selection & The Rigor Game: What Nobody Explains About Junior-Senior Year Courses |
| November | Activities & Leadership: Building the "So What?" Factor Into Your Kid's Profile |
| December | Testing Strategy: SAT, ACT. Which Test Is Best? |
| January | Summer Plans What to Do (and What NOT to Pay $15K For) |
| February | How to Avoid Admissions Armageddon: Building a balanced, strategic and realistic list |
| March | Letters of Recommendation: Who to Ask, How to Ask, When to Ask, How Many is Too Many? |
| April | Financial Aid & Merit Aid: How to Qualify for Tens of Thousands in Aid, Even if You're "High Income" or "Affluent" (with Pearl Lockwood) |
| May | How to Write an Essay That Stands Out and Gets You In: even if you haven't suffered a major trauma, cured a deadly disease, or think you have nothing "original" to say |
| June | The Common App Breakdown: What Matters, What Doesn't, What Kills You |
| July – Sep | College Application Edge Bootcamp (for rising seniors, see full roadmap below) |
Recordings included. Life happens. Miss a live session and the replay is in your Application Edge Vault the next morning. No penalty, no catch-up pressure.
Every monthly webinar, every office hour, every quarterly 1:1 from September forward is building toward this. The College Application Edge Bootcamp is where your kid turns years of preparation into a powerful, persuasive application that gets her into the college of her dreams.
Included with Application Edge Elite membership the summer before 12th grade. (Value: $3,495)
5-phase framework introduced. Custom positioning audit for your kid: strengths, goals, angle. We evaluate admissions odds for the colleges they're considering and suggest tweaks to balance the list. Whether Early Decision makes sense. Which colleges care about demonstrated interest. All before essay drafting begins.
Early July. Recorded if you can't make it live, or want to rewatch. Foundation laid before drafting begins.
9 AM - 1 PM sessions with Ivy-level editors. A minimum of two 1:1 private meetings with your student at every session. Plus weekly Wednesday evening office hours.
Your kid could be done with the hardest part of the Common App (the personal essay) before most of their peers have even started thinking about it.
Application architecture complete. Your kid has a clear plan for every school on the list. Done right, done early.
Select your child's graduating class to see pricing.
This Enrollment Window Closes Soon
Application Edge Elite coaching + the College Application Edge Bootcamp (summer before 12th grade).
🔒 Choose Pay-in-Full or EZ-Pay at checkout
Application Edge Elite coaching + the College Application Edge Bootcamp (summer before 12th grade).
🔒 Choose Pay-in-Full or EZ-Pay at checkout
Application Edge Elite coaching + the College Application Edge Bootcamp (summer before 12th grade).
🔒 Choose Pay-in-Full or EZ-Pay at checkout
We take only 6 students per cohort. Every spot matters. Here's the deal:
As soon as you enroll, you and your kid will get on a 45-minute 1:1 Private Fast Start Strategy Call with our team. We'll assess your child's profile, their strengths, their goals, and build a custom positioning framework before the program even begins.
This call is also wide open for questions. College list? Essays? Financial aid? Test-optional strategy? Anything goes. Bring whatever's keeping you up at night.
If, after that call, you don't feel 100% certain Application Edge Elite is right for your family, email us and we'll refund every dollar. No questions asked.
Do the Fast Start Call. If we're a fit, you're in. If we're not, you walk away with every penny back.
One more thing: if your kid shows up, does the work, and puts in the effort, we guarantee they'll walk out of the culminating College Application Edge Bootcamp with a finished Common App essay, supplementals for their top schools, and a strategic college list. If we don't deliver on our end, we keep working with you until we do.
"I sent my son to the Bootcamp. The time he spent there not only gave him an incredible head start on the application process, but also provided him with invaluable feedback. Andy's generosity of time and resources were on display as he graciously included a few amazing surprises along the way."
"Hi Andy, I just wanted to let you know that I was admitted to Stanford REA yesterday. Thanks to you and the rest of the team for all the help so far!"
"Sorry for the late text but it's Ivy Day! Looks like Jared is choosing from Brown, Cornell, Dartmouth and Amherst! It's a good day!"
"The Cornell admissions person said that this was an incredibly competitive year and their applications really stood out! Guess who made all this possible? We are so grateful to you!"
"The Duke admissions officer said it was the best application she read."
"I needed help with my essays and I knew my English teacher would be useless. Thank you!"
"We used Andy for the applications and essays. The whole thing was overwhelming, don't try this on your own! We will be back with our younger daughter."
"I know a lot of college planners who promise results but don't deliver. In your case, I got real results. Other parents thank me for recommending you."
"Thank you for your help with everything, especially the applications and essays!"
"From the moment I walked into your office, I felt an enormous weight lifted off my shoulders. Thank you for all that you have done for my precious girls."
Andy Lockwood is a former corporate attorney and a bestselling author of five college admissions and financial aid books, co-founder of Lockwood College Prep, and the person 2,457 families have trusted to get their kids into the schools they thought were out of reach.
His background is unusual for a college advisor: he's spent 26+ years studying direct response marketing: the science of making someone say yes.
Getting into college isn't about a meritocracy. It's MARKETING. Andy knows how to position, persuade, and differentiate. The typical English teacher, school counselor, and other college consultants are clueless about all three.
Private 1-on-1 college advising fees range from $13,995 to $34,995+. Application Edge Elite gives families access to the same positioning system at a fraction of that investment. Small-group delivery makes it possible.
No. The Class of 2028 cohort is built exactly for this situation. Application Edge Elite coaching leads directly into the College Application Edge Bootcamp. Truth is, junior year is when the MAJORITY of high school students (and their parents) finally get serious about the college process. You won't get the compounding benefit of starting in 9th grade, but structured Lockwood coaching at this stage is dramatically better than going into senior year blind.
No. Every session is recorded and posted in the Application Edge Vault the next morning. Live attendance gives you the Q&A benefit. If your kid has a soccer game, you can watch later.
Application Edge Elite is a hybrid of small-group coaching and scheduled 1:1 check-ins on a set calendar. Our private 1:1 college advising programs deliver unlimited 1:1 advising that flexes to your child's schedule. Same methodology, different delivery model. Application Edge Elite starts at $6,497. Private 1:1 advising starts at $13,995 and goes up depending on grade level. If you want fully personalized 1:1 time that adapts to your kid's life, private 1:1 advising is the right fit. If a structured calendar with small-group coaching and scheduled 1:1 check-ins works for you, Application Edge Elite saves you a lot of money.
Upgrades are subject to availability. Our private 1:1 advising programs are capacity-limited, and there may be times of the year when we simply can't take on additional 1:1 clients.
Application Edge Elite is a year-round, location-independent program. Every session is online. Move from New York to Florida, switch schools mid-year, whatever. Application Edge Elite keeps running. The only thing that changes is which college list makes sense for your kid, and we'll adjust the strategy with you.
Of course. Many of our college advising families have grandparents contributing to the coaching investment.
The earlier you start, the better your results. This is when your kid needs you most. Enroll today.
Backed by our "Yeah, This Isn't for Us" Guarantee after your 1:1 Fast Start Strategy Call. Only 6 spots available.